LIVE IT. LOVE IT. OWN IT.

With coaching you don’t have to navigate life’s challenges alone. Your coach has your back and is in your corner to help you STAY FIERCE!

“Lisa is like a breath of fresh air! She is gentle and kind and will help you oxygenate your life. I worked with her on the Byron Katie method; it has helped me to become more self-reliant by peeling the onion of my troubles. Lisa will adapt her method to your needs; I sincerely recommend working with her whatever your needs may be.” - Rosy, NYC

Working with a coach can help you STAY FIERCE both emotionally and mentally.

“Picture this: You’ve worked full time for too many years in the corporate world making other people rich, and you finally make the choice to strike out on your own to do something you’re passionate about. Liberating, right? Or does it trigger major anxiety and self-doubt because you’re used to steady paychecks and good health insurance? How do you handle the situation without giving in to your comfort zone?

In my case, which is exactly as stated above, I was reading The New Yorker magazine when a small ad jumped out at me. It said, “STAY FIERCE,” and right away I knew that was something I needed in my life.

Something had clicked inside me, which was odd because I’ve typically resisted hiring coaches for fitness or for life choices because I imagined they would be like drill instructors and I really didn’t need anyone yelling at me at this point in time. I’m glad I followed my instinct.

Lisa Smith is a gentle soul with a firm tone. With just the right amount of listening and feedback, she helped me document my landmines, my reality checks, my goals, and mostly, my abilities to bring everything together. As a result, I retired from my job with full confidence in my future, opened a bookstore, and set off on my life with pride and self-assurance.

I recommend Lisa enthusiastically and hope that your journey with her brings you the same success it brought me.”

- Joe, Los Angeles, CA

A helping hand, when you need it most…

I started my career as a licensed leadership coach from SHRM, along with a B.A. in Sociology (and fun fact: a minor in Philosophy and Italian!)  For ten years, I worked as a Controller/Operations VP/Shareholder for an M&A firm in NYC. After my husband and I adopted our daughter (after years of unsuccessfully trying to get pregnant!) I found working a 24/7 left me feeling very incompetent both at home and at work. I became a certified health and life coach and never looked back

I discovered a passion for High-Performance Life Coaching after using it on myself for making my own transformation and improvements.  In preparation for my transition, I worked with Byron Katie and her program THE WORK to finally move past the many hurdles of being a child of divorce. I struggled with an eating disorder, depression, anxiety, and anger issues. I learn from the best so I can bring the best to you. 

I firmly believe in coaching, and I’m obsessed with creating an environment for my clients in which they get more out of themselves than they ever thought possible.  Over the years, I’ve seen the profound effects coaching has had, not only on my clients but also on myself.  That’s right, each and every one of the coaching and mindset techniques I teach to my clients has been tested on myself first.  

In addition to individual coaching, I have several group programs that combine powerful mindset techniques and coaching with accountability and community.  I’ve given countless corporate talks and been featured in panel discussions, news media, and podcasts both locally and nationally.  

 When I’m not working as a full-time coach and CEO of Stay FIERCE, I enjoy exploring NYC with my beloved husband, beautiful daughters, and spoiled miniature dachshund, Lady Jane. When I’m not with family, you will usually find me at local workout studios that encourage mental and physical well-being.  We have an incredible mental health and wellness community in NYC! I’m also an active Health and Wellness Ambassador for the NYC DOE.